The global automotive landscape is undergoing a major transformation, driven by the increasing demand for electric vehicles (EVs). Among the new-age manufacturers stepping into this dynamic space is Mullen Automotive, a company based in the United States that is quickly gaining recognition for its innovation and futuristic designs. One of its most talked-about creations is the Mullen D12, a luxury electric SUV that combines style, sustainability, and performance in one compelling package.
The Mullen D12 isn’t just another addition to the electric vehicle segment. It represents a bold step into the future of driving — where electric power, advanced technology, and luxury comfort converge. In this article, we’ll take a deep dive into the design, performance, features, technology, and market potential of the Mullen D12.
About Mullen Automotive
Mullen Automotive is an American electric vehicle manufacturer founded with the mission of creating clean, efficient, and cutting-edge vehicles for a new generation of drivers. Headquartered in Brea, California, the company has taken major strides to establish itself in the EV market. With models like the Mullen FIVE crossover and Dragonfly sports car already creating buzz, Mullen is working to push the boundaries of what electric vehicles can achieve.
The Mullen D12 is envisioned as the company’s answer to the growing demand for luxury electric SUVs — vehicles that offer the performance of high-end gas-powered SUVs with the environmental benefits of zero emissions.
Exterior Design and Aesthetics
The Mullen D12 is a stunning representation of futuristic automotive design. From the very first glance, it communicates power, elegance, and innovation. The exterior of the D12 blends aerodynamics with artistic design, resulting in a bold silhouette that turns heads.
Highlights of the exterior design include:
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Smooth, flowing body contours that reduce drag
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Sculpted LED headlights and taillights with a modern, aggressive look
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A panoramic glass roof that extends over the front and rear seats
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Flush door handles and clean lines that improve efficiency and aesthetics
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High ground clearance and large alloy wheels, emphasizing its SUV capability
The visual appeal of the D12 ensures that it stands out not just as an electric vehicle, but as a symbol of next-generation automotive design.
Interior Experience and Luxury
Step inside the Mullen D12, and you’re greeted with an interior that rivals the cabins of top European luxury brands. The emphasis is on comfort, space, and smart functionality, all brought together with sustainable materials.
Key interior features may include:
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Premium upholstery using vegan leather and recycled materials
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Ambient lighting with customizable color schemes
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A wide, high-resolution digital dashboard and infotainment display
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Wireless charging pads and multiple USB-C ports for all rows
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Heated and ventilated seats for both front and rear passengers
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Third-row seating or extended cargo space (based on configuration)
With a driver-focused cockpit, intuitive controls, and seamless tech integration, the D12 aims to offer both luxury and practicality in every journey.
Electric Performance and Range
While Mullen has not officially released all the technical specifications for the D12, early indicators and concept insights suggest this SUV will be a performance powerhouse. It’s expected to rival leading EVs in speed, torque, and range.
Expected performance specs include:
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Dual-motor setup with all-wheel drive (AWD)
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Instant torque delivery with 0–60 mph acceleration in under 4 seconds
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An estimated range of over 350 miles on a single charge
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Battery capacity upwards of 100 kWh
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Regenerative braking for efficient energy usage
These features place the Mullen D12 among the most capable electric SUVs, making it suitable for everything from urban commuting to long-distance travel.
Charging Capabilities
Charging speed and convenience are critical in the EV market, and the Mullen D12 is designed to meet modern expectations.
Key expected charging features:
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Fast-charging compatibility (DC Level 3), achieving 80% charge in approximately 30 minutes
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Home charging with Level 2 chargers for overnight top-ups
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Smart charging systems with mobile app integration
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Potential for solid-state battery adoption in future versions
Mullen is also exploring partnerships with charging networks to offer broader coverage and seamless user experiences for its customers.
Advanced Technology and Infotainment
The Mullen D12 is not just a vehicle — it’s a smart mobility platform. Packed with AI-driven features and modern connectivity, the SUV aims to make every drive intelligent and enjoyable.
Anticipated technology features:
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A large central infotainment display with customizable layout
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AI voice assistant for hands-free control of key functions
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Full digital instrument cluster with navigation, battery stats, and alerts
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Augmented reality (AR) heads-up display for navigation and hazard detection
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Over-the-air (OTA) software updates
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Biometric access via fingerprint or facial recognition
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Smartphone integration through Apple CarPlay and Android Auto
These innovations elevate the D12 from a traditional vehicle to a tech-savvy hub on wheels.
Safety and Driver Assistance Systems
Safety is a top priority for Mullen Automotive, and the D12 is expected to come equipped with a full suite of driver-assist and safety systems.
Safety and ADAS features may include:
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Adaptive cruise control with stop-and-go functionality
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Lane-keeping assist and lane-departure warning
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Emergency automatic braking with pedestrian detection
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Blind-spot monitoring and rear cross-traffic alert
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360-degree camera system with parking assist
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Autonomous driving features (Level 2 or higher)
These systems not only enhance passenger safety but also reduce driver fatigue, especially during long trips or city driving.
Sustainability and Environmental Focus
In addition to being a zero-emission vehicle, the Mullen D12 is built with sustainability in mind. From production to materials, the vehicle aligns with eco-conscious values.
Sustainability efforts may include:
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Use of recycled and ethically sourced materials in interior finishes
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Low-impact manufacturing processes at Mullen’s facilities
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Battery recycling partnerships and second-life battery programs
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Carbon offset initiatives for vehicle production
Mullen Automotive aims to create not just great vehicles, but also contribute meaningfully to the planet’s health.
Pricing and Availability
While Mullen has not finalized the pricing for the D12, industry insiders speculate it could start in the range of $75,000 to $95,000, making it competitive with vehicles like the Tesla Model X, BMW iX, and Lucid Gravity.
The release date is projected for late 2025 or early 2026, with pre-orders potentially opening by the end of 2025. Mullen is expected to offer financing plans, leasing options, and a direct-to-consumer sales model similar to Tesla.
Target Market and Competition
The Mullen D12 is positioned to appeal to:
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Eco-conscious families and professionals
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Tech enthusiasts seeking smart, sustainable transportation
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Luxury SUV buyers looking to switch to electric mobility
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EV pioneers who want to support emerging American automakers
Its main competition will include:
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Tesla Model X
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Rivian R1S
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Lucid Gravity
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Mercedes EQS SUV
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Audi Q8 e-tron
To stand out, Mullen will need to leverage its design, technology, and price advantages — and all signs suggest it’s on the right track.
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Conclusion
The Mullen D12 is shaping up to be a formidable force in the electric vehicle market. With its cutting-edge design, impressive range, intelligent features, and focus on sustainability, it represents the future of luxury electric SUVs. As Mullen Automotive continues to make bold moves in the EV sector, the D12 could very well become the brand’s flagship model and a symbol of innovation in the automotive world.
Buyers, investors, and EV enthusiasts alike are watching closely — and for good reason. The Mullen D12 is more than just a concept; it’s the embodiment of a new era in clean, luxurious, and smart driving.